I offer a diverse and accomplished background that includes award-winning management-level experience in sales, marketing, graphic design, website administration, real estate, retail, and property management. In addition to my substantial experience as the Digital Solutions Director for KFYR-TV, I provide a variety of all-original content and services through my company Hoffman Creations, where I operate a network of websites and have self-published three books.
Among my greatest strengths are strategic planning and crafting innovative solutions that drive results, which has translated into a strong record of accomplishment, from my very first job to my current position.
Since 2009, I have had the great pleasure to supervise digital operations and revenue for each of the broadcast news groups covering western North Dakota: KXMB-TV and KFYR-TV. In these leadership roles, I established each as the indisputable digital and social media market leader in traffic, social media, and revenue.
I previously achieved strong success as a Property Manager for GOLDMARK and a Store Manager for CVS/pharmacy. As well, I have expanded my wealth of expertise through Hoffman Creations, which I founded in 1998.
I invite you to further explore my online resume and hope to hear from you soon to further discuss my qualifications.
Awards and Honors
- LMA Digital Innovation Award: Best Social Media Strategy (3x)
- NDBA Teddy Award: Best Digital Media (3x)
- Eric Sevareid Award: Best Website (4x)
- Associated Press Great Plains Broadcast Award: Best Website
- Upper Midwest Emmy Award: Interactivity
- Gray national “Win of the Week” for First Tooth campaign
- CVS/pharmacy Paramount Award
- Northern Interscholastic Press Association: Advertising
- Multi-recipient of President’s Honor Roll; final GPA of 3.96
Additional Selected Accomplishments
- Escalated KFYR-TV into the indisputable digital market leader in total traffic, social media followers, social engagement, and revenue (attaining a 78% market share), overtaking leads previously obtained for KXMB-TV.
- 3rd-highest digital revenue growth among nearly 100 markets in 2019, followed by record-breaking revenue during COVID-19, one of only a few markets to increase billing.
- Crafted KFYR-TV’s award-winning social media strategy, ultimately growing from a 20,000-fan deficit against the competition to a 20,000-fan surplus.
- Featured as Gray Television’s national Win of the Week for the First Tooth campaign in 2020.
- Designed new logo and branding for KFYR-TV’s North Dakota Today morning show in 2018.
- Achieved the 3rd-highest Net Operating Income in the company at Goldmark; a 19.11% YOY improvement.
- Self-Published The Bismarck-Mandan Encyclopedia, which contains detailed definitions and pictures on more than 300 local terms, past and present, in an easy alphabetic arrangement.
I invite you to further explore my online resume and portfolio and hope to hear from you soon. Feel free to contact me at (701) 390-4800 or randy394@msn.com anytime.
-Randall Hoffman
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